The first leg of the Fiesta Movement definitely paid off for Ford, helping to grab plenty of cheap word-of-mouth exposure for the upcoming compact car. And, Chapter 2 of the Fiesta Movement continues to fuel impressive results as the arrival date of the Fiesta nears.
Since its launch, the Fiesta Movement has garnered over 6.2 million YouTube views, more than 750,000 Flickr views and nearly 4 million Twitter impressions.
All of this has dealers such as Memphis Ford extremely excited. For a vehicle that has hasn’t even reached showrooms yet, those numbers are quite impressive and certainly indicate the level of anticipation for this model.
“The second Fiesta Movement mission will facilitate some exciting opportunities for local bands who will help us bring Fiesta to life in their markets,” said Connie Fontaine, Ford Brand Content and Alliances manager. “The agent teams, bands and followers are going to have a great time promoting and attending the concerts!”
With the help of the Fiesta Movement, 125,000 people that have already expressed an interest in purchasing the 2011 Ford Fiesta, which goes on sale this summer from the starting price of $13,320. Marlboro MD Ford dealers believe its price point will be one of its best advantges in the ever-crowded compact car segment. Combining a projected best-in-class highway fuel economy of 40 mpg with fun driving dynamics and a vibrant design, the Fiesta should provide a number of unique qualities that the compact car segment desperately needed.
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