The new 2009 Lincoln MKS sedan marks an important product for the Lincoln lineup. Ford has been concentrating on this core brand to help it regain ground it has lost to premium German and Japanese brands. In addition to trying to gain market share in the cutthroat luxury market, new vehicles such as the Lincoln MKS sedan are also intended to lure younger buyers into Lincoln showrooms, as their customer base largely consists of drivers over the age of 50.
Powered by a 3.7-liter V6 that produces 270 horsepower and 265 lb ft of toque, the Lincoln MKS delivers responsiveness that is characteristic of a V8, but benefits from V6 fuel economy. Mated to a six-speed automatic, the powertrain is smooth and the available all-wheel drive system gives the MKS incredible traction.
Underpinning the Lincoln MKS is the same platform found within the latest Ford Taurus, which New Jersey Lincoln Mercury dealers say is actually a good thing. With vertically mounted shock absorbers, an all-new fully independent suspension, and MacPherson struts and L-shaped lower control arms, customers at Pittsburgh Lincoln Service have noted that the Lincoln MKS is smooth, controlled, and offers a compliment ride with either the standard 18 inch wheels, or the optional 19- or 20-inch wheels.
As with any car with the luxury segment, technology is a key selling point and in that respect the 2009 Lincoln Mercury shouldn’t disappoint. Lincoln Mercury Salinas expects that younger buyers in particular will enjoy the MKS’ Bluetooth connectivity, premium THX sound system, Adaptive Cruse Control (ACC), keyless entry and start system, and of course Ford’s Sync infotainment system.
Priced from $40,380, the Lincoln MKS delivers the styling, power, and technology that should help lure buyers to showrooms. Whether these buyers will be the ones that Lincoln is aiming for remains to be seen, but the MKS has the necessary features to make it a strong contender in the midsize luxury sedan segment.
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