2010 Ford Taurus Attempts to Reclaim Former Glory

by Ford in the News on August 20, 2009

2010 Ford Taurus SHO

Long after its debut in 1985, and its temporary demise in favor of the Five Hundred nameplate, the Ford Taurus is making headlines once again. The Taurus, once a top selling sedan, is all-new and is the embodiment of sweeping changes that are underway at Ford. While the automaker has dodged bankruptcy unlike its Detroit-based counterparts, the Taurus is intended to be a shining example of the automaker’s return to prominence.

From the perspective of the Taurus’ design, the new sedan is stunning. Sleek and modern, the sedan doesn’t have a dull or economy look to it in any way. Unlike the original Ford Taurus, Cincinnati used car dealers point out that the latest reincarnation is much larger and will compete in the full-size sedan market rather than the mid-size market. Considering that its competition includes the conservative Toyota Avalon and the aging Chrysler 300, Ford might be in the right segment, even though moving upscale means lower potential sales volume.

2010 Ford Taurus interior image

Complimenting the Ford Taurus’ sleek exterior is an interior that features new technology and conveniences as well as top-notch materials says Ford Service San Diego. The dash is smartly laid out with controls that are easy to find and easy to reach. The navigation system also features a blind spot detection system as one of the Taurus’ many ingenious safety features.

Powering the Ford Taurus is a powerful 3.6-liter Duratec V6 that produces ample power while maintaining 22 miles per gallon on the highway. Although not athletic by any means, customers visiting Ford Newark NJ have already noted that the Taurus can move with the best of them. For added power, buyers can also opt for the Taurus SHO which features a 3.5-liter turbocharged V6 engine.

2010 Ford Taurus rear image

The 2010 Ford Taurus is priced from $25,170. The new Taurus is fresh and exudes quality, and it should be enough to encourage many potential car buyers to visit a Ford dealership. With new models arriving next year as well, the 2010 Taurus may just spark a new wave of Ford converts.

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