Although the Ford Focus Electric isn’t slated to reach U.S. dealerships like Grand Rapids Ford Dealers until later this year, it’s already available in one location: Electric City, Facebook. That’s the launching point for a new driving game called “Plug N Play in Electric City with the 2012 Focus Electric,” which is designed to allow the user and up to four friends to take short “road trips” in the car as they learn more about what will be the most efficient five-passenger car in America.
For Ford Dealership Dallas, providing this kind of information is an important step in helping U.S. drivers become more familiar with the benefits and technologies that make EVs such a strong choice for certain customers—including benefits like EPA ratings of 110 MPGe city/99 MPGe highway/105 MPGe combined.
“We worked diligently to provide an experiential application that offers both entertainment as well as education for our fans,” said Scott Monty, Ford global digital and multimedia communications manager. “It’s fun to share experiences through Facebook—and we hope to educate our customers on Focus Electric features along the way.”
To get in on the fun, Facebook friends simply need to visit the company’s Electrified Vehicle page and join the more than 38,000 subscribers already keeping pace with the latest in Ford EV technologies.
“This is a great way for consumers to both have fun and learn about the new Focus Electric at the same time,” added Chad D’Arcy, Focus Electric marketing manager. “We want to offer people the opportunity to experience the car now, especially those on Facebook who have supported us for so long.”