The latest Ford Taurus has been a tremendous success for the Blue Oval. As a replacement for the lackluster Five Hundred sedan, the current Taurus has rekindled the popularity of this once beloved nameplate. In fact, sales of the Taurus have jumped 116 percent through the first seven months of this year.
Aside from new sales, Ford also says that the Taurus has found success is second hand sales. Resale value for the 2010 model has jumped an impressive 39 percent compared to 2009 model. Ford also said that the 2010 Taurus’ resale value commands a $2,500 premium over the resale value of the competing Toyota Avalon.
“The successful product launch of the 2010 Ford Taurus coupled with the vehicle’s best-in-class quality, upscale design and state-of-the-art technology has resulted in a sharp improvement for the brand,” said Rose Peng, manager, Ford’s Global Lifecycle Analytics Department.
While the Ford Taurus has yet to match the sales volume achieved by sedans like the Toyota Camry or the Honda Accord, it has yielded impressive results since its introduction. This is perhaps no surprise considering that the latest generation has received a much-needed injection of style and technology.
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