Ford Motor Company has announced that during the second quarter of this year the automaker lost $1.38 billion. As Ford’s downward trend continues the automaker sites high gas prices and a lack of interest in large trucks and large SUVs as the main reason for the losses. Total net losses for Ford accounted to a staggering $8.67 billion, and the prices of stock also fell to a mere $5.11 a share.
The current marketing conditions, especially here in the US, have not been kind to Ford and its dealers such as Salinas CA Ford. In response to its continued losses, Ford has also announced that it will be adding six compact European models to its domestic lineup, which Auffenberg Ford says is only good news.
Ford’s Mercury division may also see changes which should benefit Lincoln Mercury Los Angeles dealers. The automaker promises that the Mercury lineup will also be revamped by 2010 which should be advantageous considering the lack of new or unique products within the brand’s lineup. A new small car will also become available to the Mercury brand by 2010.
Among the first new Ford models to arrive at dealer showrooms include the European Ford Fiesta and Focus, which should provide helpful additions to Ford Tacoma dealers’ lineup, who see high demand in compact vehicles. While dealers continue to struggle with truck and SUV inventory that moves off lots slower and slower, these appealing European-styled compacts are likely to be welcomed by Boonville Ford Mercury dealers and consumers alike. This is especially evident by Ford’s steadier sales demand in Europe compared with demand here in the States.
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More on European Ford models coming to the US can be found here.
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