Starting with the all-new Ford Fiesta, Blue Oval fans will soon have an all-new way to customize their rides: Dealer-installed vinyl-wrap graphics in a wide range of designs and colors. From flames to flowers and from bubbles to ninja blades, the graphics will add a heavy dose of custom cool to just about any Ford product—without customers having to go to the expense of paying for a custom paint job.
Here’s the way it works: Drivers visit FordCustomGraphics.com to view all the different wrap styles and colors, and also configure a virtual model of their favorite Ford to see exactly how it will look with the graphics in place. Once they’ve made their choices, customers are steered to their local dealerships to place the actual orders. Finally, the wraps are quickly and professionally installed by dealership technicians, and then it’s time to show off the goods.
The graphics themselves are made by 3M specifically for Ford, using the same kind of premium vinyl found on today’s ubiquitous full-vehicle promotional wraps. But Ford took the production in-house for added quality control, and the results are designed to provide the highest levels of real-world performance—and have a three-year, 36,000-mile warranty to prove it. That means they’re safe for most car washes, won’t leave a residue if they’re removed, and are specially treated with a “clear over laminate” for added durability and protection against the potential fading effects of UV light. According to Ford, the wraps will last from three to five years under normal conditions.
Fiesta wraps will debut with 18 different styles in five different colors each, with the Mustang and F-150 next in line for the vinyl-wrap treatment. Eventually, Ford plans to offer the graphics for all of its products, with up to 50 designs available for each vehicle. There will even be a unique set of “Drive Green” graphics tailored for Ford’s growing number of hybrids.
Consider it an easy—and affordable—way to add the “vinyl” touch to Ford’s already eye-catching lineup.
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