Ford Brings Virtual Showroom To PlayStation Home

by Ford in the News on June 23, 2011

Ford Sony PlayStation Home image

Ford hopes to reach millions of gamers with the launch of a new virtual showroom on PlayStation Home. The Blue Oval is the first automaker to launch a space within the North American version of PlayStation Home, which currently has more than 20 million users.

Car Dealerships In Humble TX told us PlayStation Home is a free-to-play, dynamic social game platform developed for the PlayStation 3 system and can be accessed by users via the PlayStation Network.

“The Ford Showroom gives players an opportunity to check out our vehicles in an environment where most people wouldn’t expect to see Ford,” said Brian McClary, Ford social and emerging media specialist. “It’s another example of how we’re providing customers with ways to engage with Ford on their own terms in their own way.”

The virtual Ford Showroom will highlight the new Fiesta and Edge. Users will be able to view the interior and exterior of both models, as well as learn about SYNC, Ford’s in-car connectivity system, and play a game with digital rewards that include a T-shirt with the Ford logo. Ford is hoping to provide a bit of entertainment as the brand educates the users about the Fiesta and Edge. When it comes to non-virtual showrooms, in Cincinnati, Ford Edge remains popular.

“The Ford Showroom in PlayStation Home is the perfect place for people to explore, interact with and share these highly recognizable and popular vehicles,” said Amy Carney, president of advertiser sales for Sony Pictures Television. “Their SYNC technology also has strong synergies for creating highly interactive and engaging game experiences.”

Kansas City Ford and your local Ford dealer have a range of non-virtual Ford vehicles in stock now.

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