In revitalizing the company’s lineup and product offerings, Ford has remained committed to the environment. This commitment has yielded exciting new hybrids and high-mileage vehicles that not only are models of energy-efficiency, but are also practical for mainstream consumers.
Continuing this trend, Ford announced its all-new Go Green initiative for Ford and Lincoln Mercury dealers. Not only will Ford’s lineup become increasingly green, but Ford also wants to ensure its dealers are also reducing their carbon footprint and improving the energy-efficiency of their operations.
Ford’s Go Green initiative will include the help of Rocky Mountain Institute (RMI), which is an organization that’s well-known for producing energy-efficiency solutions to businesses and other organization. Ultimately, Ford wants dealers not only to reduce their impact on their environment, but they also want to help dealers in lowering their operating costs.
To participate in this program, dealers would first undergo an extensive energy assessment from Ford’s sustainability experts. Once areas for improvement are identified, Ford and the dealer will work together and examine the energy-saving options available. This initiative can be applied to existing facilities as well as facilities that are all-new or in development.
Another perk for dealers, aside from reducing their environmental impact and cutting operating costs, will be possible State and Federal tax credits and incentives. If you ask customers at one Memphis Ford dealer, or any Ford dealer for that matter, where Ford vehicles have been improving the most, it’s most certainly in efficiency. Even at San Diego Ford, more and more customers are trading import models in order to take advantage of Ford’s increasingly fuel-efficient lineup. So it only makes sense that dealerships themselves follow suit.
For complete details on the new Go Green initiative, see the full press release below.
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FORD ANNOUNCES DEALER SUSTAINABILITY PROGRAM
- Ford Motor Company is launching a voluntary sustainability initiative for Ford and Lincoln Mercury dealers to reduce their carbon footprint and improve the energy-efficiency of their dealerships
- Ford has partnered with Rocky Mountain Institute, a leading energy-efficiency organization to pilot new technologies and architectural design principles, at three dealerships in diverse climates
- The ‘Go Green’ dealer sustainability initiative is fully integrated into the company’s existing architecture to provide dealers with the ability to improve energy efficiency and lower operating costs
ORLANDO, Feb. 14, 2010 – Ford Motor Company’s commitment to contributing to a better world further expands today with the announcement of the ‘Go Green’ Dealership Sustainability Program. The program is being shared with the company’s U.S. Ford and LincolnMercury dealers today at the 2010 National Automobile Dealers Association Convention.
The goal of the program is simple: Collaborate with dealers to implement cost-effective ways to improve the energy-efficiency of their facilities, resulting in a long-term reduction in individual dealership’s carbon footprint as well as overall operating costs. Participation in the ‘Go Green’ Dealership Sustainability Program is voluntary for dealers.
“In keeping with Ford’s commitment to the environment, this program is a great fit for our dealers because it provides a variety of energy-efficient improvement options regardless of the current age and design of the facility,” says Sue Cischke, group vice president, Sustainability, Environment and Safety Engineering. “This allows all dealers the opportunity to participate in improving the energy efficiency of their facility and gives them flexibility in making choices that are right for them and their dealership.”
Ford has partnered with Rocky Mountain Institute (RMI), an organization recognized as a leader in providing energy-efficiency solutions to businesses, communities and organizations around the world.
“We applaud Ford for their ongoing energy-efficiency efforts around the world,” said Amory B. Lovins, Co-Founder, Chairman and Chief Scientist, Rocky Mountain Institute. “This initiative will have a positive impact participating dealers decrease their consumption of energy. Implementing these cost-effective solutions will also improve dealer’s bottom line over the long-term.”
Getting Started
Dealers interested in participating in the ‘Go Green’ Dealership Sustainability Program will first receive a comprehensive energy assessment from sustainability experts at Ford. After the thorough assessment is completed, Ford and the dealer will collaborate on energy-saving options available and will tailor a program to meet the needs of the dealer. Solutions are wide-ranging and can be implemented for dealers with existing facilities as well as dealers who are constructing new facilities.Dealers who participate in the program will be able to take advantage of several benefits, including guidance on available State and Federal tax credits and incentives, as well as access to technical expertise and resources to assist with selection of energy-efficient products and equipment.
Ford is finalizing details to initiate a pilot program with three dealers located in Florida, New York and Nevada.
“Through this initiative we are making available to dealers the same techniques, principles and expertise we use to reduce our energy use and contribute to a better world,” said Cischke.
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