Ford’s MyFord Touch technology is designed to give drivers hands-free control over a number of in-vehicle systems such as navigation, radio, communication, heating and cooling. While the system has improved safety and convenience for sophisticated customers, Consumer Reports pointed out that the system can be a bit complicated for some drivers to grasp.
According to CT Ford Dealers, to better educate less tech-savvy customers, many Ford dealers will now offer tutorial sessions that owners of Touch-equipped cars can attend, said a Baltimore used pre-owned dealer. These sessions will last about 45 minutes and will inform customers on how to operate MyFord Touch and other Ford technology.
“Like with any new technology, there is obviously a learning curve with how that new technology works,” chairman of the Ford National Dealer Council and president of Sewell Ford Lincoln in Odessa, Tex. Collin Sewell said to the Detroit Free Press. “We have a responsibility to help the customers learn how to fully utilize the great new products that they are buying.”
The MyFord Touch system debuted last fall on the 2011 Ford Edge and the Lincoln MKX. By 2015, Ford plans to introduce it on 80% of its models.
“MyFord really is about managing information,” said Jason Johnson, Ford user interface design engineer. “Driving is the priority when you’re behind the wheel, so we’ve made it possible to simplify the content management so customers can drive with minimal distraction. In the end, what MyFord displays is really up to the driver.”