Ford wants consumers to suggest how they would use an Explorer to create their own unique adventure. The “Go Do Adventures” campaign encourages consumers to submit essays, photos and videos of these adventures through Facebook.
The first websiode in this campaign features a California family driving the Ford Explorer to the North Shore of Oahu, Hawaii. This video shows the Asdel family taking the Explorer from the paved highways on the island all the way to the dirt roads leading to the secluded beach during their once-in-a-lifetime Hawaiian adventure.
“This particular entry provided us with a way to really show consumers what Go Do Adventures is all about – especially with the background being Hawaii,” said Kevin Schebil, Ford experiential marketing manager. “It seemed compelling as a celebration for the family and as a way to show the back-road, adventurous nature of the new Explorer.”
Houston Ford said that new episodes will run through the end of the year and will build on the “Go, Do” mantra created for the new Explorer. Ford will also rely on Facebook during this campaign to engage consumers. In the last 30 days alone, more than 60,000 people have visited the wall on the Explorer Facebook page and more than 46,000 have visited the Go Do Adventures Facebook page.
Check out the first webisode on the Explorer Facebook page or watch it below.
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