The all-new 2010 Ford Fusion and Fusion Hybrid continue to be bright spots within he Ford lineup. Already, Ford has entered 2010 with strong sales and continuing success. But the Fusion in particular has also helped fuel sales from customers that are new to the brand.
When it was launched, Ford had high hopes for the Fusion as it competes with segment leaders like the Toyota Camry, Honda Accord, and Nissan Altima. However, in a very short time, the Fusion has clearly proven itself in many areas such as performance, efficiency, and even luxury, and the sales figures speak volumes. Its share of the midsize car segment in 2010 has increased 12.2 percent.
Redesigned just last year, the new Ford Fusion has increased steadily in sales and has been responsible for many “conquest sales,” or sales to customers new to Ford. In fact, the percentage of customers new to Ford purchasing the Fusion Hybrid reached 82 percent in February.
“There is no reason for customers shopping for a midsize sedan to look beyond the Fusion, because the lineup offers something for everyone – a Hybrid model, a Sport version and a new selection of gas-powered engines paired with a six-speed transmission,” said Fusion Marketing Manager Jonathan Richards.
Not only do the sales figures say plenty about the Fusion and Fusion hybrid, but so do the accolades which have included:
- 2010 North American Car of the Year
- MOTOR TREND Car of the Year Award
- One of CAR and DRIVER Magazine’s “10Best” Cars for 2010
- One of AUTOMOBILE Magazine’s 2010 All-Stars
- 2009 “Top Safety Pick” rating from the Insurance Institute for Highway
Safety - 2009 Ward’s Interior of the Year Special Achievement Award for Best
- Graphic Display for SmartGauge with EcoGuide digital instrument
cluster - Great Car for the Long-haul Salesman by Kelley Blue Book kbb.com
- One of America’s Top 40 New Cars by MOTOR TREND magazine
- Rated the No. 1 Hybrid Family Sedan by CAR and DRIVER in a recent
comparison test by the magazine - 2009 and 2010 Editors Choice for Fuel Sipper by CAR and DRIVER
Magazine - Best Hybrid for the Money in the Midsize Car segment by cars.com
- One of 2009 Top 10 Green Cars by Kelley Blue Book kbb.com
- The Detroit News Readers’ Choice Award for “Best Value”
- 2010 Consumers Digest Best Buy
- Detroit Free Press 2010 Car of the Year
- 2010 Most Environmentally Progressive Car of the Year by Earth, Wind &
Power - 10 Best Engine by Ward’s Auto World
* * *
Read more Ford news by subscribing now.
{ 2 trackbacks }
{ 0 comments… add one now }