The stars of the 2011 North American International Auto Show were fuel-efficient small cars. According to St. George Used Cars, Ford in particular showcased 10 new C-segment cars in Detroit, all of which embodied Ford’s commitment to fuel-efficiency.
“It’s about giving consumers more options for fuel-efficient vehicles of this size and footprint and providing them the power of choice for electrified vehicles, as well,” said Mark Fields, Ford president of The Americas. “Today, a world-class, all-new Focus family joining the new Fiesta lineup is delivering more choice. Now, we’re bringing even more to customers with the versatility of the new C-MAX and three different alternatives for customers who want to save fuel by going electric, offering real choice and more products people really want.”
New vehicles emerging from Ford are also a part of a singular global lineup. Milford Used Ford said that by leveraging Ford design, engineering and manufacturing strengths globally, Ford is able to reach consumers in 120 markets around the world and deliver vehicles that consumers truly demand.
“These 10 great cars are what our One Ford plan is all about,” said Alan Mulally, president and CEO, Ford Motor Company. “Today it all comes together with a tremendous vision for more great products our customers will love, a strong business from a smarter global approach and a better world with major improvements in fuel economy and electrification. What is so cool is that this is just the beginning.”
In addition to promising more small cars, Bob Allen Ford Used Cars also illustrated its commitment to electrification. Three electrified vehicles were on display in Detroit, including the Focus Electric, C-MAX Energi and C-MAX Hybrid. By utilizing global platforms, Ford is able to deliver hybrid-electric vehicles more affordably to more customers.
With more small cars and more electrified cars in the pipeline, the automaker wants fuel efficiency to be the reason to buy a Ford. These vehicles will also give consumers more choices, along with used car specials in Salisbury.
“Developing a new generation of global cars like the all-new Focus creates huge opportunities to take a One Ford global approach to engaging with customers, too,” said Jim Farley, group vice president, Global Marketing, Sales and Service. “Ambitious and innovative engagement activities like our Focus Global Test Drive are more possible than ever before thanks to the significant efficiencies we’re able to realize by taking a single creative approach globally and creating a deeper and more emotional connection with our customers.”