With the help of competitive models such as the Ford Fiesta, Focus, and Ka, Ford became the top selling brand in Europe during the month of March, with sales totaling 192,500 units.
Last month’s European sales were up 16.1 percent compared to March of 2009. Overall for this year, Ford has become the number two best selling brand in Europe.
The Ford Fiesta in particular has been a boon to Ford’s European sales, as the compact car has seen tremendous popularity in numerous European markets since its launch against competitors such as the Nissan Micra, Toyota iQ, and Honda CR-Z. Fiesta was also the top-selling car overall in March.
“Fiesta continues to be an outstanding performer for us with 140,400 sold in Europe during the first three months of the year, and close to 70,000 sold in March alone,” said Roelant de Waard, Vice President, Sales, Ford of Europe. “Globally, we’ve now sold over 750,000 Fiestas since the latest generation model was launched almost 18 months ago.”
Ford’s success in Europe is by no means an isolated event. Not only has the Fiesta continued to be a top-seller month after month, but Ford has also seen sales gain momentum on this side of the pond as well. With the Fiesta finally arriving in domestic showrooms this summer, chances are the small car’s success in Europe may be repeated when American buyers get their hands on it.
“We’re already starting to see bumps here in the states, but once they start bring over some of the European success, there should be nothing stopping us,” said Leslie Granda from Richmond Ford Lincoln Mercury.
Brian Chapman, GM of Homer Skelton Ford, a Memphis Ford Dealer, stated that they are already seeing lots of activity with the Fiesta. He feels that Ford will continue to gain ground in the U.S. as well.
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