Despite widespread rumors about Ford’s likely decision to get rid of the Mercury brand, many dealers such as Salinas CA Ford are happy to hear that Ford has unveiled a plan to revive the ailing brand.
Among the promises already in place include a small car that should be added to the Mercury lineup by 2010. Although there isn’t much more detail beyond that, Mercury should be receiving models that will better differentiate itself from the Ford lineup, a huge concern among Ford and Mercury dealers like Lincoln Mercury Los Angeles and others. Currently, Ford’s lineup is composed of rebadged Fords and Mercury hasn’t been able to differentiate itself enough in the eyes of consumers to deliver impressive sales volume.
Vehicles in the Mercury lineup include Milan and Mariner, which are the two most likely vehicles to remain in the long-term. In addition, the current Mercury lineup also includes the Sable, Mountaineer, and Gran Marquis, but the future of these models are more unclear. Interestingly, the Mercury Mariner is offered in a hybrid variant which has keep the interest of Orange County Mercury customers despite other lackluster models.
Ford recently announced significantly losses during the second quarter of this year, resulting in drastic measures needed to produce serious results. Ford dealers Ashland for example have seen dramatic changes in consumer buying habits, which have signaled a need to make some changes. In addition to its new strategy for the Mercury brand, Ford also recently announced that it plans to add more European Ford models to the domestic lineup, particularly smaller, compact vehicles that offer strong fuel efficiency which are eagerly anticipated at Ford dealer Denver and elsewhere.
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Stay tuned for more Ford and Mercury news here.
