Technology and safety continue to be at the forefront of new Ford products. By the end of 2011, Ford will continue this trend by making its innovative Rear View Camera System available on nearly all Ford and Lincoln models. Customers like the feature regardless of vehicle type, according to Houston Ford.
“Ford is making new innovations such as the Rear View Camera System available to a wide range of customers in most of our vehicles to help them see better when reversing,” said Jim Buczkowski, director of electrical and electronics systems engineering at Ford. “Our research shows that visibility is one of the biggest customer concerns today, which is why we are the only company to offer a Rear View Camera System, Blind Spot Mirrors and the radar-based Blind Spot Information System with Cross Traffic system.”
Rear view cameras are intended to enhance visibility directly behind a vehicle. The camera, embedded in the rear of the vehicle, sends images to the driver via a rearview mirror or the navigation system screen. Ford’s system in particular features images that are overlaid with lines, indicating the width of the vehicle. The system also works in low light, making it useful in even the darkest parking spaces. Safety and convenience items are popular features, according to Ford Houston.
“We believe Ford’s Rear View Camera System is easiest to use because there are lines to mark the vehicle’s size for easier parking in tight spots,” Buczkowski said.
Vehicles receiving Ford’s system will include the new 2011 Explorer. Ford believes it’s important to offer such a system on full-size pickups, vans and crossovers because it helps truck owners align and hitch trailers.
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