Fusion, Focus, Edge Break Records, Drive March Sales

by Ford in the News on April 3, 2012

Buoyed by standout performances from some of its most popular vehicles, the Ford Motor Company recently posted its strongest March sales since 2007. According to CT Ford Dealers, the Blue Oval recorded a total of 223,418 deliveries, representing an increase of 5 percent over the same month last year.

Leading the way—unsurprisingly—was America’s best-selling vehicle of any kind, the Ford F-150. The pickup garnered more than 58,000 sales last month to also notch its best March in five years, and notably, 41 percent of those sales were of the F-150 EcoBoost model.

Then we get to the real record-breakers, including the Ford Fusion. Car Dealerships In Bremerton said that even though the car is at the very end of its life cycle, with the brand-new 2013 Fusion due later this year, the current model scored its highest monthly sales total ever in March. And those 28,562 sales just barely bettered the 28,293 units delivered by the Ford Focus, which wrapped up the best March in the nameplate’s long history. A similarly record-breaking result was achieved by the Edge, which lifted sales a healthy 13.5 percent on a volume of 14,058 sales.

In addition, according to Greensboro Ford, a number of Ford products that were refreshed for the new model year are gaining obvious traction in the marketplace. This includes the Lincoln MKZ, with sales up 15.1 percent in March; Ford Taurus, reaping a 19.2 percent increase; Ford Flex, beneficiary of a 34.9 percent improvement; and Lincoln MKS, which saw a 59.3 percent jump.

“Rising gas prices continued to drive strong customer demand for Ford’s fuel-efficient vehicles throughout March and the first quarter,” said Ken Czubay, vice president, U.S. Marketing, Sales and Service. “Ford is answering the call with what we call the power of choice—a full family of cars, utilities and trucks that offer leading fuel economy in their classes.”

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