KBB.com: Taurus Is Terrific for Comfort

by Ford in the News on April 20, 2012

“With supportive and spacious seating for five, a hushed cabin and a suspension that soaks up potholes, Ford’s full-size sedan is one plush cruiser,” according to Kelley Blue Books KBB.com, and then, “Arriving this spring, 2013 models get even better isolation from the outside world thanks to additional soundproofing.”

That means the Taurus family gets something else, too: A place on KBB.com’s list of 10 Most Comfortable Cars under $30,000. Credit goes to those previously mentioned updates as well as features like a heated steering wheel and multi-contour front seats with Ford’s Active Motion system. This class-exclusive feature provides the driver and front-seat passenger with a rejuvenating massage that helps keep them alert.

It’s great news for customers of Houston Ford Dealerships and other dealers, who helped the 2012 Taurus rack up an impressive 19.2 percent jump in sales last month and can expect further refinement out of the 2013 version. In the mix for the updated Taurus are a refreshed design, improved attention to detail and craftsmanship, more customer-satisfying technologies, better driving dynamics, and even higher fuel-efficiency ratings. With an available 2.0-liter EcoBoost engine, the 2013 Taurus will be capable of up to 31 mpg in highway driving—a 10.7 percent jump over the 2012 model.

And don’t forget, with a 3.5-liter 365-hp EcoBoost V6, sport-tuned suspension and distinct design cues, Portland Nissan Dealers concede the high-performance 2013 Taurus SHO also will be the sportiest Taurus ever.

“We have significantly upgraded Ford’s flagship sedan through obsessive attention to detail,” said Mark Fields, Ford president of The Americas. “This evolved Taurus builds on the transformation we achieved in the 2010 model. Delivering so many upgrades so soon further underscores Ford’s leadership and commitment to bringing high-quality, fuel-efficient cars for our customers.”

For more information on the Ford Taurus, visit Michigan Ford Dealers or your local Ford dealer.

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