It’s time to get the party started! After leveraging its comprehensive Fiesta Movement marketing campaign into 6,000 customer reservations, the 2011 Ford Fiesta is now officially available for ordering.
Those early reservers got first dibs, with their own “personal reservations consultant” working with them to facilitate the process at local dealerships, but now everyone’s invited to get their orders in.
The company has high hopes for the compact, and Ford is especially heartened by the fact that more than half of the original reservations were made by people who don’t currently drive one of the company’s products. Even better for Ford, current import owners outnumbered domestic drivers among this group by a ratio of 2:1. That’s important because the company wants to position the Fiesta as a strong American alternative to imports like Honda Fit, Nissan Versa and Toyota Yaris, as well as the upcoming Mazda2.
And if the Ford’s spec sheet is any indication, the Fiesta is ready to meet that objective. The compact will be available in both sedan and five-door hatchback body styles, with a competitive MSRP that starts at $13,320, and offer a high level of content for the segment. Amenities are expected to include a push-button starter, sophisticated ambient and exterior lighting setups, available heated front seats, optional moonroof and, of course, Ford’s second-generation Sync system.
The Fiesta should also be among the segment’s leaders in terms of fuel efficiency. A 1.6-liter I4 engine with twin-independent variable-cam timing sits under the hood and is mated to one of Ford’s newest six-speed automatic transmissions, delivering highway fuel efficiency that’s slated to reach a class-leading 40 mpg. Thanks to the Fiesta’s peppy powertrain, fuel-efficiency, and low price, the previous generations among used cars Central Manchester are a far cry from the latest model.
Overall, the subcomact and compact car markets are heading up. Sporty, affordable models like the Mazda3 have seen high demand among Mazda Hartford dealers. Likewise, Nissan Arlington have seen steady demand for the Versa, which offers a low price tag, high MPG, and two body styles to choose from. But despite a diverse range of competitors, Dickinson Ford sees the new Fiesta as having the ultimate edge, thanks to European styling, 40 MPG on the highway, and all-around value.
While you can order one now, note that the all-new Fiesta won’t actually reach dealers for a few months yet.
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