Consumer electronics giant LG has selected the 2012 Ford Focus for its “LG Brand Ambassador” team of in-store merchandising experts. The company’s fleet of 200 Focus hatchbacks will be wrapped in LG’s famous logo and “Life’s Good” slogan, and they will help educate consumers about LG products.
LG selected the Focus for its fleet due to its fuel-efficient and innovative attributes. According to James Fishler, senior vice president, Go-to-Market Operations, LG Electronics USA, the Focus’ qualities resonate with LG’s own brand attributes of stylish design and smart technology.
“We selected the Focus based on its striking design, fuel economy and functional flexibility,” Fishler said. “Its SYNC hands-free technology also enables us to communicate with our team in a safe way. In all, the Ford Focus attributes resonate with our brand attributes of stylish design and smart technology, making it an easy choice.”
LG Brand Ambassadors will be working with consumers and appliance retailers alike. They’ll be on the road constantly as they traverse the country, which is where the Focus’ 40 mpg highway fuel economy rating will be essential.
“Focus has been a game changer for the segment,” said Paul Russell, Focus brand manager. “Traditionally, small cars meant econoboxes. Ford Focus, with its sporty design and content-rich options, gives customers more choice since they no longer have to sacrifice creature comforts for fuel economy.”
Not only are commercial customers, like LG, attracted to the new Focus due to its fuel economy, but they’re also eager to take advantage of the car’s safety rating and high residual value. And, a New Mexico Used Car dealer said that with innovative features such as voice-activated SYNC, active park assist to help with parallel parking, rear view camera, and the Easy Fuel capless fuel filler system, the Focus stands apart from others in the compact car segment.
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