It’s time to get the party started! After leveraging its comprehensive Fiesta Movement marketing campaign into 6,000 customer reservations, the 2011 Ford Fiesta is now officially available for ordering.
Those early reservers got first dibs, with their own “personal reservations consultant” working with them to facilitate the process at local dealerships, but now everyone’s invited to get their orders in. [click to continue…]
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What does Ford have in common with Google and Apple? Well, according to Fast Company, the Ford Motor Company is one of the Top 10 Most Innovative Companies when it comes to mobile technology, sharing the list with a slew of familiar tech companies.
Fast Company editors specifically cited Ford’s SYNC infotainment system for taking a “great leap forward” in mobile-services. Not only has Ford’s collaboration with Microsoft on its SYNC system improved upon existing in-car communications, but Ford also introduced MyFord Touch, which expands upon SYNC and delivers a graphical, touch, and voice-controlled user interface. [click to continue…]
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The Ford Edge has been one of the most distinctive crossovers on the market ever since its introduction, featuring a unique stance that truly sets it apart from the rest of the competition: While a Chevrolet Equinox, for example, is 72.5 inches wide, the Ford is more than a foot wider, measuring 87.5 inches across. But that difference hasn’t translated into additional customers for the Ford, as the Edge routinely trails the Equinox on the sales charts. The January totals showed the Edge earned 6,243 sales for the month, with the Equinox attracting 9,513 customers during the same time period. The Blue Oval hopes to change things around this year, and a significant overhaul for the 2011 Ford Edge just might do the trick.
The new model gets a serious facelift and now features the kind of “wide-mouth” grille made famous by Audi, along with some subtle adjustments to the rest of the exterior. Naturally, the interior was refreshed as well, with Ford engineers putting the emphasis on improving fit and finish and reducing noise levels. The ‘11 Edge will feature the latest MyFord Touch and Sync technologies, too, but the key advantage the new model brings when compared to the current Edge is found under the hood. [click to continue…]
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In revitalizing the company’s lineup and product offerings, Ford has remained committed to the environment. This commitment has yielded exciting new hybrids and high-mileage vehicles that not only are models of energy-efficiency, but are also practical for mainstream consumers.
Continuing this trend, Ford announced its all-new Go Green initiative for Ford and Lincoln Mercury dealers. Not only will Ford’s lineup become increasingly green, but Ford also wants to ensure its dealers are also reducing their carbon footprint and improving the energy-efficiency of their operations. [click to continue…]
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You could say Ford’s Special Vehicle Team is now officially on a roll. Coming hot on the wheels of the amazing Ford F-150 Raptor—an offroad racer’s dream come true—the SVT group has rolled out a worthy successor: The 2011 Ford Shelby GT500.
Scheduled to go into production later this year, the new GT500 is a perfect example of addition by subtraction, and it all starts right under the hood. The Shelby boasts an all-new, all-aluminum V8 that weighs a full 102 lbs less than the cast-iron engine that powered the ‘10 model, while still making 550 hp (10 more than last year’s GT500) and 510 lb-ft of torque. The supercharged engine also marks the first use of an innovative, Ford technology that replaces the cast-iron cylinder liners found on most aluminum blocks with a sprayed-on, nanoparticle-containing. composite coating. The result improves engine performance and durability while shaving another 8.5 lbs off the car’s weight. [click to continue…]
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Since the Ford Edge was released in 2006, it has sold more that 330,000 units. With one of the most popular crossovers on the market, Ford decided to refresh the Edge for 2011, helping it maintain its appeal in an ever-crowded market. Although styling changes are modest, the real news is the addition of all-new technology and new powertrains.
Exterior changes for the 2011 Ford Edge are somewhat limited to the front fascia, including a new, bolder grille, new chin spoiler, and headlamps. What’s more notable are the changes inside, as the latest Edge will receive Ford’s all-new MyFord Touch system, which recently debuted on the 2011 Lincoln MKX. Standard on the 2011 Edge Sport and Limited trims, the new system features LCD screens on the dash and center console that give the driver added control over a number of entertainment and communications systems. The interior also features a Media Hub hard drive with two USB 2.0 ports, video inputs, and SD card slot, not to mention a Sony high-definition audio system. Aside from technology, the 2011 Edge also receives improved interior materials and accents to provide a more upscale look and feel. [click to continue…]
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If a picture is worth a thousand words, then what about this video below? Take a behind the scenes look at the icy roads of Gladwin, Michigan, as Ken Block puts his WRC Ford Fiesta up to the test.
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Ford has long reserved a number of stunning models for the European market, including the high-performance Focus RS. Unfortunately, while Ford’s emphasis on a more streamlined global product lineup is yielding new models for us here in the US, including the new Fiesta, there’s no word yet on whether we’ll be able to get our hands on the lightweight RS Clubsport or the next generation RS based on the recently unveiled 2012 Ford Focus.
The updated Ford Focus RS Clubsport is expected to break cover later this year. In addition to utilizing lightweight components, copious amounts of carbon fiber, and Fe inely tuned suspension, this Focus is expected to be quite light on its feet thanks to a 2.5-liter five cylinder engine that produces 350 horsepower. The RS Clubsport is said to launch from 0-60 mph in a mere five seconds flat. [click to continue…]
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The Sports Sedan is back in Detroit and it’s already making a splash. NADAguides.com awarded the 2010 Ford Taurus SHO as the Car of the Month for February.
While monthly awards are normally nothing to get worked up about, this particular victory speaks well for a vehicle that has been buzzing for a while. The redesign was part of an innovative mobile marketing campaign that achieved some spectacular numbers and opened the door for similar campaigns in the future. Between the buzz and the award, there is plenty of momentum coming on the tails of recent hardships from Toyota.
The buzz mixed with the delivered promise of a V-8 engine with V6-like gas mileage has Ford poised to retake the top spot in a segment that it dominated in the 80s.
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Alan Mulally miscalculated when he predicted that Ford would be profitable in 2011. With $2.7B in profit in 2009 after $14.7B in losses a year before, the Michigan automaker turned one of the worst years in the automotive industry into a victory despite not accepting federal bailout money.
In an interview on Fox Business News, Mulally discusses the company’s successes in 2009 and offers hints of a promising 2010.
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