All automakers have turned their attention to social media to entice the potential car buyers, and lure the elusive 18-35 demographic to showrooms. But despite so much activity in this space, Ford has emerged as one of the few automakers that truly understands how to market their brand and their products online.
Heading up Ford’s impressive social media activities is Scott Monty, who now oversees all aspects of Ford’s social online presence, from blogger relations to marketing support, customer service to internal communications and more. Due to Ford’s success in social media marketing, it was no surprise to find Ford and Scott Monty as this year’s Blog World event in Las Vegas. For anyone interested in learning more about the topic, or understanding Ford’s take on social media, the interviews below are well worth watching.
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