Ford wants to rename the Performance Package for the V6-powered Mustang. But rather than leave it to the marketing folks, Ford is giving Facebook fans and LA Auto Show visitors the chance to rename this popular package for the 2012 model year.
The Performance Package combines the already stellar performance of the Mustang’s 305 horsepower V6 with a 3:31 performance rear axle and Mustang GT-based suspension and braking components. Unique 19-inch wheels and Pirelli performance tires are also included to provide superb grip and aggressive appearance.
“The V6 Performance Package is a great example of what’s at the core of Mustang – fun, fast and affordable,” said Amy Marentic, Ford group marketing manager. “It makes sense for us to continue the accessibility of the package by having our fans help name it, and it’s a fun and unique way to engage enthusiasts.”
The contest runs through mid-December, during which time Facebook fans can suggest a name on the Mustang Facebook page. After the five most-voted names have been selected, Ford will select the winner that best demonstrates the personality of the package. The lucky winner will away with a two-year lease on a new 2012 Ford Mustang V6 with the Performance Package he or she helped name.
“We’re utilizing the power of social media to not only talk about what a fantastic package this is, but to also let Mustang fans across the country share a piece of it,” said Brian McClary, Ford social and emerging media specialist. “It’s a nontraditional approach to naming a piece of brand that millions of people identify with.”